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BIG DATA, BIG MOVIES
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How algorithms transform the film and television industry
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September 22 -23, 2016

BIG DATA, BIG MOVIES is a two-day conference for scientists and industry practitioners on the effects of big data on the national and international film and television industry.

Science Day: September 22, 2016 in Potsdam
Industry Day: September 23, 2016 in Berlin

A project by:
Erich Pommer Institut | Film University Babelsberg KONRAD WOLF

In cooperation with:
Marketing Center Münster at the University of Münster
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Topic
During two days "Big Data, Big Movies" focuses on the changes in the film industry which come with data and algorithms. Data scientists will provide an outlook on the potential upsides and risks in the years to come, and industry leaders will give their insight as to how these changes are already affecting there institutions.
Best practices from Europe and North America show what is already possible and how the intelligent use of data in everyday business can help.

SCIENCE DAY | September 22, 2016 in Potsdam-Babelsberg
The “Big Data, Big Movies“ event will be kicked off by a unique scholarly conference that brings together thought leaders from around the world in the field of research on filmed entertainment to discuss the use of “big data“ for understanding and advancing the film & TV industry.

Jannis Funk (Film University Babelsberg) and Thorsten Hennig-Thurau (University of Münster) will serve as conference co-chairs. In addition to providing a platform for leading academic film research, the conference aims to connect timely scholarly insights with state-of-the-art industry thinking. To facilitate the exchange of ideas between scholars and the industry it will feature several elements to connect both parts of the film industry, including roundtables, joint dinners, and a guided tour of the Babelsberg film studios where Hollywood legends such as Quentin Tarantino and Steven Spielberg have created some of their finest works.

Participation
Scholars can participate in the conference either by presenting a current piece of work or by only attending the conference and subsequent events (studio tour, dinner).
Details on registration and submission of papers may be found in our Call for Papers below in the download section.

Partners
The conference will be hosted by Film University Babelsberg KONRAD WOLF and the Erich Pommer Institute, in cooperation with the Marketing Center Münster of the University of Münster and the DFG research unit “Marketing of Hedonic Media Products in the Age of Digital Social Media“.

See list of Partners here.

INDUSTRY DAY | September 23, 2016 in Berlin
The Industry Day offers a rare close-up on a business at the brink of disruption. Well-established modes of operation in the film industry are about to change as tech companies such as Amazon and Netflix have entered the business of film production and distribution.

A bunch of small and agile start-ups taps quickly into the potential of consumer preference data and even large industry players start to push aggressively into data collection and analysis in order to base their managerial decisions on data-driven audience insights.

The Big Data, Big Movies conference brings together decision-makers from all parts of the industry, old and new, small and large companies, television and film. Topics span from business intelligence through marketing to data politics. The event aims to provide attendees with a brief catch-up on what is possible today and inspire discussion among thought leaders on where the industry is heading.

German Federal Minister of Justice, Heiko Maas, will deliver a keynote on European privacy legislation. Prof. Dr. Susanne Stürmer, president of the Film Unviersity Babelsberg KONRAD WOLF, and Prof. Benjamin Benedict, Co-CEO of the largest German production company UFA, will co-chair the event.

Participation
There will be a participation fee of 50 EUR for attending only the Industry Day. Participants may register directly through the website (=>Anmeldung).


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